By now many of you may have heard the news about the avalanche in Colorado that occurred Saturday April 20th, near Loveland Pass. Sadly we lost one of our own in this tragic accident. Joe Timlin was the YES, NOW, and Jones Snowboards rep for the Rocky Mountain region. But more importantly, he was family. Brother-in-law to DCP and Megan, and a close friend to many in the Colorado wintersports community, Joe was a bright, dynamic person who will be sorely missed. Everyone here at Nidecker USA considers Joe and his wife Krissy to be extended family of ours, and we are devastated by this terrible loss. Memorial information will be provided once we hear more details from Joe’s family.
Our hearts and prayers go out to all the victims and their families. As we all begin the process of picking up the pieces, it’s important to remember that life is precious and family is everything. Please play safe.
*Please email inquiries regarding tax-deductible contributions in the U.S./Canada to Erika@B4BC.org
3. Adopt B4BC4Megs logo and promote via social media/personal networks. Help raise awareness while promoting healthy, active living and the local community of doctors, therapists and integrated health care providers that are supporting Megs and other breast cancer patients.
There are a lot of snowboard shops out there in the world. What makes your shop different?
WE ARE DIFFERENT BECAUSE I THINK WE LEAD AND NOT FOLLOW.
CONSUMERS ARE CHANGING, WHERE THEY WANT TO SPEND THEIR MONEY, WHO THEY ARE ACTUALLY SUPPORTING, PEOPLE WANT TO SUPPORT AND BE PART OF SOMETHING REAL.
There are also a lot of snowboard brands out there. Why does your shop carry YES?.
WE CARRY YES, BECAUSE THE WHOLE TEAM IS PART OF OUR EXTENDED SNOWBOARDING FAMILY, THEY ARE PART OF THE CIRCLE, AND ALWAYS MAKE SURE TO COME IN AND HANG AT THE STORE WHILE THEY ARE IN TOWN. IT MAKES A BIG DIFFERENCE THAT A CONSUMER KNOWS THAT THEY ALL CARE ABOUT THEIR BRAND THIS MUCH. WE CAN STAND BEHIND THE PRODUCT, IT HELPS THAT TWO OF OUR TEAM RIDERS ON THE TEAM AS WELL, MIKEY PEDERSON AND HELEN SCHETTINI.
What models do you carry and what is the favorite amongst your staff?
WE CARRY EVEYTHING IN THE LINE AND MAKE SURE WE HAVE EVERYTHING IN STOCK, AVAILABLE WELL INTO MARCH, AS OUR SEASON LASTS A LOT LONGER THAN OTHER AREAS. OUR FAVOURITES WOULD BE THE GREATS, PICK YOUR LINE, AND THE BASIC.
How many days does your staff ride in a season? 50-70 days, more if possible, all depends on the roll that staff member plays on our team and current workload.
I WOULD SAY EVERYONE RIDES OVER 70 DAYS A SEASON, SOME OF OUR STAFF HAVE GOTTEN INTO SPLIT BOARDING, AND NOT BUYING SEASONS PASSES TO AVOID THE CROWDS AND GET BACK TO THE SOUL OF OUR SPORT.
Local events your shop is supporting or putting together for this season.
WE HAVE IN STORE SIGNINGS, A FEW UNDERGROUND RAIL EVENTS WITH SOME OF OUR OTHER BRANDS. WE WOULD LOVE TO HAVE THE FINANCIALS TO DO OUR OWN BIG EVENT HERE IN WHISTLER, OR NEAR WITH REAL SPONSORS AND REALLY MAKE IT OUR OWN EVENT FOR ALL THE RIDERS AND COMPANIES WE HAVE BEEN INVOLVED WITH OVER THE YEARS.
Staff Shout Out.
EVERYONE HELPS MAKE THE CIRCLE, THE CIRCLE. ALL THE STAFF, INCLUDING THE STAFF’S FRIENDS AND ALL OF OUR CUSTOMERS HELP KEEP THE STORE REAL.
If you could take your staff on a dream trip, where would it be and why?
CATBOARDING HERE AT POWDER MOUNTAIN, BALDFACE IN NELSON, OR HELI WITH OUR TEAM RIDERS. TO ENJOY THE MOUNTAINS AND SNOW WE HAVE WITH THE PEOPLE WE CARE ABOUT.
YES. Snowboard is stoked to officially announce Austen Sweetin joining the team.
An all-round freak that can blow minds on rails and urban features one day and send it with the best of them in the backcountry the next, Austen is a welcome addition to the heavy crew of snowboard legends that make up the YES. Family.
Co-owner and aforementioned legend Romain De Marchi states; “I’m really proud and happy to welcome him in the YES. family. Austen’s a perfect fit to our vision of snowboarding and a great rider that will carry our movement in the future to come. Yes.’s time is now.
The vetting process was pretty easy. Approved by Frank April and the owners and a quick reference from Peter Line himself; “Austen’s sick. All around rider and LOVES snowboarding to death, which in my eyes is more important than anything.”
YES: There are a lot of snowboard shops out there in the world. What makes your shop different? US Outdoor: Three main reasons: Our customers, people in the NW love to snowboard and love to learn and talk about; it really makes our jobs fun so we look forward to coming to work everyday. We are a one location family owned shop with the inventory that rivals a large chain but the selection and brands of a core shop. The most knowledgeable staff with a passion for snowboarding.
YES: There are also a lot of snowboard brands out there. Why does your shop carry YES? US Outdoor: Yes as a brand is a lot like our shop its rider owned and they’re making boards because they have a passion for snowboarding. When you create something because you love it the end product is going to be good.
YES: What models do you carry and what is the favorite amongst your staff? US Outdoor: We carry The Basic, The Public, The Greats, Pick Your line, Jackpot and 420. We have such a diverse crew of riders here it’s hard to pick just one model. I think it’s safe to say we all pray for blower pow so we can ride the 420.
YES: How many days does your staff ride in a season? US Outdoor: As many as Mother Nature allows. Pretty much if we’re not working we’re riding or maybe it’s the other way around. Luckily for us Hood is our local hill so we can ride year round.
YES: Local events your shop is supporting or putting together for this season US Outdoor: We’ve already put on a couple premier/parties and we have three more on November 6th, 13th and 20th at Clinton Street with two movies each night. We have a few more things in the works that we’ll post on our Facebook in the near future.
YES: If you could take you staff on a dream trip, where would it be and why? US Outdoor: JAPAN – Powder, Culture, Sushi!
Big thanks to our staff: Willy Bean, Paul Srofe, Jeremy Matherly, Jen Minor, Josiah Flippin, Adrien Young, Michael Stoeger and Megan Bailey.
DCP has curated a slideshow containing his most influential moments and memories throughout his snowboard career. Join DCP Friday, Apr. 20 for a mellow evening at Showcase Snowboards in Whistler, BC. If you can’t attend the event check out the upcoming two-part documentary at http://snowboarding.transworld.net/.
“I’m stoked to get the chance to tell a few stories about the special people and moments that have influenced me most. There is no better a place than Whistler to celebrate my career.” –DCP
YES Snowboards is stoked to announce the signing of Trevor “aka Trouble” Andrew and the release of his signature Trouble model for 011/012. Trevor and his former teammates of Romain, DCP, JP and Tadashi, are a crew once again.
“I’ve been riding with this crew for years, and we’re family. I respect them as riders and identify with the philosophy of the brand they have built. YES is one of the most progressive and real snowboarding companies out there today, and I feel right at home.”
A modern Renaissance man since the early days, Trevor has been mixing multiple talents and passions with his snowboarding since the beginning. While he’s busy with a growing music career, Trevor still kills it the precious few times a year he gets to escape the urban, nocturnal world of NYC and return to the mountains. Trevor maintains legend status in snowboarding, and is a great addition to the roster of YES Snowboards- a company full of legends that bring support and respect to snowboarding culture.
The Signature Trouble Model will come in 154 and 158 lengths and is a blunt-nosed, true twin with CamRock.
Demand it this fall at cooler shops everywhere or online at yesnowboard.com.
By now we’ve all seen the shocking and horrifying images coming out of Japan the past few days.
Our dear friend and teammate, Tadashi Fuse, is dealing with what the rest of us can only imagine. Tadashi’s hometown of Yamagata is roughly 100kms from the worst hit areas of the Tsunami and the Fukushima Dai-ichi nuclear power plant. At the moment he is in BC but trying to get home to Japan as soon as possible in order to be closer to his family and his country.
From everyone at here at YES, the friends he has in BC and throughout the snowboard community, we send our deepest sympathies and wish him strength in the coming days.
“Change does not roll in on the wheels of inevitability, but comes through continuous struggle. And so we must straighten our backs and work for our freedom. A man can’t ride you unless your back is bent.” - Martin Luther King, Jr.