Nov 18th, 2014
The return of the Greats has been one of the most rewarding projects we have done this year. It is a tribute to both the riders and photographers that together have captured iconic moments that have inspired and pushed our culture forward. Though these images are a collaboration of rider + photographer, we know that each of these moments conjures as many stories as eyes that have seen them. With the greatest of respect and admiration, we thank all of the contributors to this series.
Jeff Anderson. 1979 – 2003.
Featured on the Greats 152.
JP Solberg: Jeff was one of the greatest snowboarders that ever lived, he breathed, bled, slept and loved snowboarding like no one i ever knew. True to his impression of the culture.
Romain DeMarchi: Teammate that I lost too early. Best style in snowboarding. Wonderful charisma and personality. Wish you were still here, UnInc creator, roll model – miss you!
DCP: I remember a friend, a team mate, a time traveler of mystic illusion, Jeff was so talented in many ways, his snowboarding, his persona, his artistic influences, his street cred and street shred, made him 1 of the raddest guys in snowboarding history, in my books. I miss riding pow with him. I’ll always remember a early season pow shred in Mammoth with his brother Billy and him, Megs and I. It was fueled by a pure “seems to be the first time you see snow” type of stoke. The great kind!
Interview with Jeff’s Brother
Who did your brother look up to – who were his greats?
He look up to a ton of different riders Jamie would have probably been at the the top of the list. Jaime Lynn, Terje, Guch, Any one in Roadkill Also Craig Kelly, Palmer.
When did you realize your little brother was going to make it as a legit pro?
There wasn’t a defining moment. It was apart of his life. It was who he was. There was a mind shift, when he moved to Utah it was time to work. Jeff had made a commitment snowboarding and himself to has hard a possible to push his snowboarding. There is a metal commitment you have to make to be a true pro. A few week before he died we met up and he was really beat up, broken ribs, and stuff like that, but he was as happy an I had ever seen him. The pain was like a badge. He had worked as hard as he could and that was his proof. Do you know what he felt about what he was doing at the time? – By that i mean, did he feel or was he aware that he was at the forefront of new era of urban riding? (As everyone always describes him as being) I think so. Anyone that make a commitment like that know what they are doing. When you put your entire life on hold for one thing you better make it worth it.
For another interview with Billy and a timeline of Jeffy’s life go to:
Interview/Interview with Photographer
Can you re-tell me a little about when and where this shot was taken?
Jeff had an idea, for an editorial feature he had upcoming in Transworld, about how no matter what he was doing.. He still embodied snowboarding. So we went to skate parks, the ocean, the pier, and even walked down the middle of the road and had him in all his gear walking with his board. This shot was taken in Malibu that day, at 1st point by the pier. Half the people looked at us like we were crazy, the rest were
stoked to see this professional snowboarder standing in the ocean in all his outerwear.
What year was it?
It was taken the year before he died and I’m pretty sure was the last portrait photo shoot he did. 2002.
What was the art direction/theme you were doing and how did you end up shooting Jeff?
Jeff and I grew up together in Mammoth. I’ve known him since we were 10. We were neighbors and good friends. As we grew up and I was pursuing photography and he was riding professionally, we were really excited to collaborate on something together. The ideas were his, he art directed, and I shot. We basically goofed around together all day and got to call it work. Which is one of my favorite things to do with my friends.
What equipment/film were you using?
I shot this on a Hassleblad 503cw and used Kodak Trix 120mm film
To see more of Cheyenne’s photography go to:
Oct 14th, 2014
In another life, born in another part of the country, DCP would have been a pro surfer. He spends at least 3 months a year at his second home in Costa Rica and will drop almost anything to hit Vancouver Island at the slightest hint of a winter swell. He also loves to skate any chance he can.
In another life, with only a slight shift in focus, Austen could likely have been a pro skater. His daily routine in Seattle begins with a meet-up at the local coffee brewers before hitting any number spots around that skate-rich city. He also loves to surf any chance he can.
With a Northern Hemi winter still a couple months out and the mystic combination of a solid west swell and sunny weather in the forecast, it only took a single text from DCP to get Austen loaded up and pointed North on the I5.
“Wait. Shit…..forgot my skate!”
U-Turn. Scramble. Back on the 5…
A couple hours later, and with the annoyingly predictable border hassle behind him, he snaked in the Twasassen Ferry terminal with minutes to spare and found himself parked 2 cars behind David and I in the lineup.
For the next two days we drove a lot of twisty roads, paddled for hours, surfed our brains out and slept about half as much as we needed. While the swell direction and timing never really lit up the point we had our eye’s on, we still scored overhead, clean lines at a few other solid breaks. Austen got a chance to check out a coastline he’s never seen and David proved to us again that it doesn’t matter – wetsuit or trunks, Canada or Costa Rica – he’s gonna stay out there longer than anyone.
The crowds where not surprising with this being the first real swell of the winter. Plenty of guys like us still have a couple months before the snow hits and the Internet reports have made sure no one misses an approaching swell anymore. Hopefully we get a few more of these trips in before powder missions and resort days keep us mainlanders occupied and locals finally get the lineups to themselves.
Sep 12th, 2014
Getting any team of international athletes together at one time is a challenge most brands face. We’re lucky enough to have most of our team calling the coastal mountains of BC home. The valley connecting Squamish and Whistler is a mecca almost every pro rider flocks to at some point during the winter. Even the ones that don’t really call it home all year – Benji and Austen, for example – find themselves here for sometimes months out of the season.
This spring while Austen happened to be in town, before Benji left for summer in Québec, we hadn’t lost Helen to the beaches of So Cal yet, David to the waves of Costa Rica or Romain to his family in Switzerland; we managed to get an impromptu photo and interview session together.
@Frank and Tadashi – bummed we could make it happen with you guys too!
Anyway, the photos are just cause you need photos – LOTS of photos. And since we have such a damn good-looking team, we might as well load the bank up with a tonne of mug shots, right?
The gathering also gave us a chance to interview each of the riders for the upcoming web-series called “Influences”. It’s the story of YES. told by each of the main founders - RDM, JPS and DCP. How their shared passion of a lifestyle drove them to such influential heights and what impact that has had on the next generation of shreds.
Look for it online this fall.
“Influences” Past. Present. Future.
Sep 12th, 2014
The question is: “why wouldn’t you make snowboards in Dubai?”
In the spirit of transparency and getting ahead of speculation we thought we’d clear the air on our recent factory shuffles.
As many of you have probably heard, we will be moving all 016 sampling and next years production to the new SWS factory in Dubai. Currently this factory is building the 014/015 Basic, Emoticon and 420 production boards that are in shops now. All other production boards are being made by GST in Austria.
The quality, service and professionalism of GST is and always has been excellent. Every board they make (for all their customers) is of top-notch quality and we are proud to stand behind the product they build.
All 014/015 YES. boards are warrantied for life, regardless of the factory they are coming from.
Moving forward, SWS was simply a better fit for YES. for reasons a blog post can’t explain. No, it’s not simply pricing – many other factors come into play. But the important thing to the YES. customer is that quality and performance is remains our most important criteria.
Back in July I travelled to Dubai to finalize all the new designs, tooling, BOMs, flex patterns, graphics, scheduling etc… I can be quite an annoying bore to my hosts, so to lighten things up, Romain and JP flew down for a few days. It was their first trip down to the factory in person, and I think it’s safe to say they have been completely blown away by everything they have seen. – A few hours in the wave pool didn’t hurt first impressions either – http://www.wadiadventure.ae
The cleanliness, safe working conditions and passion for manufacturing the best product possible is evident everywhere you go here at SWS (and in Dubai in general). They have an employee retention rate that any European factory would envy and that no Chinese factory will ever achieve. (And no – they don’t take their passports away from them!) The snowboard area is all-new, as is the specific tooling/machinery required for production. The whole operation has been launched by 2 passionate snowboarders that have well over 20 years of snowboard manufacturing experience under their belt. That invaluable knowledge is plugged into a much larger, well-established manufacturing complex (almost 50 yrs in business) that provides unbelievably fast tooling and prototyping services.
For an example of what that means to us; soon after JP and Romain arrived we spent the day riding the indoor snow-dome, testing 3 newly designed models – The PYL, Jackpot and the all-new 20/20 (working name). We had 3 different flexes/BOMs/base-profiles for each of these models and were riding them in July, 30 minutes from the factory.
No other factory in the world can offer all of this, 365 days a year.
The drive to truly innovate, create and lead (not follow) the industry is what YES. is all about, and what the owners themselves have always stood for. We have found a home here at SWS that is truly in-sync with our vision.
YES. The future is bright.
Mar 20th, 2014
Kahle Toothill and her boyfriennd from Denver Colorado flew into Vancouver last friday night just as Whistler was getting another dump of snow on an already growing base. After an epic dinner at Teppan Village and a rousing party at the “Face To Face” concert they crashed at the very comfortable Summit Lodge in downtown Whistler.
Saturday, they woke up, blurry-eyed, to the full mountain tour with Romain, David, Colin and Helen all while shredding on an unexpected gift, a 2016 Hel.YES 152. The snow didn’t stop all day Saturday and into the night, so while they slept off another huge dinner at Sushi Village the powder kept piling up.
Colorado pride and snowboarding legend in her own right Megan Pischke joined the hosting crew on the mountain sunday to finish off what Kahle repeatedly was calling one of the best trips of her life.
Her email to DCP a couple days later sums it up best.
THANK YOU! This weekend was unreal.
You guys went above and beyond. If there is anything I could do for you guys in return, don’t hesitate to ask.
I’m forever grateful that I had the opportunity to hang out and shred with the crew. You really made me feel like part of the YES family. I’m gonna miss all you guys.
Let me know when you’re in CO again. Would love to shred again soon!
All the best to the team and Meg.
P.S. Josh is also extremely thankful and had a ton of fun!
Big thanks to DCP and Olivier Dallaire Dumas for organizing everything and of course our very generous sponsors Whistler Mountain, Summit Lodge, Underground Tunning, Sushi Village and Teppan Village for making to all possible.
We’re already looking forward to next year!
Feb 12th, 2014
Trouble has been hard at work in the lab. Check out some of his new videos he just dumped on us.
Nov 14th, 2013
Well the mountains are opening all over our great earth and we are all topped up with stoke from a busy season of movie premieres. Ready to Shred! The Yes. family got together in Whistler for a good ender before we all start the 2014 snow season. We did some signing and give aways with our friends at The Circle and then headed over to El Furniture Warehouse Resturant/Bar to watch YES.Missions, party and giveaway more love. Here is a few photos from the night. Lets get shredding! photos: Chad Chomlack
Sep 29th, 2013
Check out the tour schedule for YES. Missions. Coming to a city near you.
Sep 24th, 2013
Peep out the new mix tape by Trouble Andrew. www.livemixtapes.com
Apr 23rd, 2013
By now many of you may have heard the news about the avalanche in Colorado that occurred Saturday April 20th, near Loveland Pass. Sadly we lost one of our own in this tragic accident. Joe Timlin was the YES, NOW, and Jones Snowboards rep for the Rocky Mountain region. But more importantly, he was family. Brother-in-law to DCP and Megan, and a close friend to many in the Colorado wintersports community, Joe was a bright, dynamic person who will be sorely missed. Everyone here at Nidecker USA considers Joe and his wife Krissy to be extended family of ours, and we are devastated by this terrible loss. Memorial information will be provided once we hear more details from Joe’s family.
Our hearts and prayers go out to all the victims and their families. As we all begin the process of picking up the pieces, it’s important to remember that life is precious and family is everything. Please play safe.
Additional details on the event can be found by following updates on: http://www.denverpost.com