Nov 18th, 2014
The return of the Greats has been one of the most rewarding projects we have done this year. It is a tribute to both the riders and photographers that together have captured iconic moments that have inspired and pushed our culture forward. Though these images are a collaboration of rider + photographer, we know that each of these moments conjures as many stories as eyes that have seen them. With the greatest of respect and admiration, we thank all of the contributors to this series.
Jeff Anderson. 1979 – 2003.
Featured on the Greats 152.
JP Solberg: Jeff was one of the greatest snowboarders that ever lived, he breathed, bled, slept and loved snowboarding like no one i ever knew. True to his impression of the culture.
Romain DeMarchi: Teammate that I lost too early. Best style in snowboarding. Wonderful charisma and personality. Wish you were still here, UnInc creator, roll model – miss you!
DCP: I remember a friend, a team mate, a time traveler of mystic illusion, Jeff was so talented in many ways, his snowboarding, his persona, his artistic influences, his street cred and street shred, made him 1 of the raddest guys in snowboarding history, in my books. I miss riding pow with him. I’ll always remember a early season pow shred in Mammoth with his brother Billy and him, Megs and I. It was fueled by a pure “seems to be the first time you see snow” type of stoke. The great kind!
Interview with Jeff’s Brother
Who did your brother look up to – who were his greats?
He look up to a ton of different riders Jamie would have probably been at the the top of the list. Jaime Lynn, Terje, Guch, Any one in Roadkill Also Craig Kelly, Palmer.
When did you realize your little brother was going to make it as a legit pro?
There wasn’t a defining moment. It was apart of his life. It was who he was. There was a mind shift, when he moved to Utah it was time to work. Jeff had made a commitment snowboarding and himself to has hard a possible to push his snowboarding. There is a metal commitment you have to make to be a true pro. A few week before he died we met up and he was really beat up, broken ribs, and stuff like that, but he was as happy an I had ever seen him. The pain was like a badge. He had worked as hard as he could and that was his proof. Do you know what he felt about what he was doing at the time? – By that i mean, did he feel or was he aware that he was at the forefront of new era of urban riding? (As everyone always describes him as being) I think so. Anyone that make a commitment like that know what they are doing. When you put your entire life on hold for one thing you better make it worth it.
For another interview with Billy and a timeline of Jeffy’s life go to:
Interview/Interview with Photographer
Can you re-tell me a little about when and where this shot was taken?
Jeff had an idea, for an editorial feature he had upcoming in Transworld, about how no matter what he was doing.. He still embodied snowboarding. So we went to skate parks, the ocean, the pier, and even walked down the middle of the road and had him in all his gear walking with his board. This shot was taken in Malibu that day, at 1st point by the pier. Half the people looked at us like we were crazy, the rest were
stoked to see this professional snowboarder standing in the ocean in all his outerwear.
What year was it?
It was taken the year before he died and I’m pretty sure was the last portrait photo shoot he did. 2002.
What was the art direction/theme you were doing and how did you end up shooting Jeff?
Jeff and I grew up together in Mammoth. I’ve known him since we were 10. We were neighbors and good friends. As we grew up and I was pursuing photography and he was riding professionally, we were really excited to collaborate on something together. The ideas were his, he art directed, and I shot. We basically goofed around together all day and got to call it work. Which is one of my favorite things to do with my friends.
What equipment/film were you using?
I shot this on a Hassleblad 503cw and used Kodak Trix 120mm film
To see more of Cheyenne’s photography go to:
Sep 12th, 2014
Getting any team of international athletes together at one time is a challenge most brands face. We’re lucky enough to have most of our team calling the coastal mountains of BC home. The valley connecting Squamish and Whistler is a mecca almost every pro rider flocks to at some point during the winter. Even the ones that don’t really call it home all year – Benji and Austen, for example – find themselves here for sometimes months out of the season.
This spring while Austen happened to be in town, before Benji left for summer in Québec, we hadn’t lost Helen to the beaches of So Cal yet, David to the waves of Costa Rica or Romain to his family in Switzerland; we managed to get an impromptu photo and interview session together.
@Frank and Tadashi – bummed we could make it happen with you guys too!
Anyway, the photos are just cause you need photos – LOTS of photos. And since we have such a damn good-looking team, we might as well load the bank up with a tonne of mug shots, right?
The gathering also gave us a chance to interview each of the riders for the upcoming web-series called “Influences”. It’s the story of YES. told by each of the main founders - RDM, JPS and DCP. How their shared passion of a lifestyle drove them to such influential heights and what impact that has had on the next generation of shreds.
Look for it online this fall.
“Influences” Past. Present. Future.
Sep 12th, 2014
The question is: “why wouldn’t you make snowboards in Dubai?”
In the spirit of transparency and getting ahead of speculation we thought we’d clear the air on our recent factory shuffles.
As many of you have probably heard, we will be moving all 016 sampling and next years production to the new SWS factory in Dubai. Currently this factory is building the 014/015 Basic, Emoticon and 420 production boards that are in shops now. All other production boards are being made by GST in Austria.
The quality, service and professionalism of GST is and always has been excellent. Every board they make (for all their customers) is of top-notch quality and we are proud to stand behind the product they build.
All 014/015 YES. boards are warrantied for life, regardless of the factory they are coming from.
Moving forward, SWS was simply a better fit for YES. for reasons a blog post can’t explain. No, it’s not simply pricing – many other factors come into play. But the important thing to the YES. customer is that quality and performance is remains our most important criteria.
Back in July I travelled to Dubai to finalize all the new designs, tooling, BOMs, flex patterns, graphics, scheduling etc… I can be quite an annoying bore to my hosts, so to lighten things up, Romain and JP flew down for a few days. It was their first trip down to the factory in person, and I think it’s safe to say they have been completely blown away by everything they have seen. – A few hours in the wave pool didn’t hurt first impressions either – http://www.wadiadventure.ae
The cleanliness, safe working conditions and passion for manufacturing the best product possible is evident everywhere you go here at SWS (and in Dubai in general). They have an employee retention rate that any European factory would envy and that no Chinese factory will ever achieve. (And no – they don’t take their passports away from them!) The snowboard area is all-new, as is the specific tooling/machinery required for production. The whole operation has been launched by 2 passionate snowboarders that have well over 20 years of snowboard manufacturing experience under their belt. That invaluable knowledge is plugged into a much larger, well-established manufacturing complex (almost 50 yrs in business) that provides unbelievably fast tooling and prototyping services.
For an example of what that means to us; soon after JP and Romain arrived we spent the day riding the indoor snow-dome, testing 3 newly designed models – The PYL, Jackpot and the all-new 20/20 (working name). We had 3 different flexes/BOMs/base-profiles for each of these models and were riding them in July, 30 minutes from the factory.
No other factory in the world can offer all of this, 365 days a year.
The drive to truly innovate, create and lead (not follow) the industry is what YES. is all about, and what the owners themselves have always stood for. We have found a home here at SWS that is truly in-sync with our vision.
YES. The future is bright.
Mar 20th, 2014
Kahle Toothill and her boyfriennd from Denver Colorado flew into Vancouver last friday night just as Whistler was getting another dump of snow on an already growing base. After an epic dinner at Teppan Village and a rousing party at the “Face To Face” concert they crashed at the very comfortable Summit Lodge in downtown Whistler.
Saturday, they woke up, blurry-eyed, to the full mountain tour with Romain, David, Colin and Helen all while shredding on an unexpected gift, a 2016 Hel.YES 152. The snow didn’t stop all day Saturday and into the night, so while they slept off another huge dinner at Sushi Village the powder kept piling up.
Colorado pride and snowboarding legend in her own right Megan Pischke joined the hosting crew on the mountain sunday to finish off what Kahle repeatedly was calling one of the best trips of her life.
Her email to DCP a couple days later sums it up best.
THANK YOU! This weekend was unreal.
You guys went above and beyond. If there is anything I could do for you guys in return, don’t hesitate to ask.
I’m forever grateful that I had the opportunity to hang out and shred with the crew. You really made me feel like part of the YES family. I’m gonna miss all you guys.
Let me know when you’re in CO again. Would love to shred again soon!
All the best to the team and Meg.
P.S. Josh is also extremely thankful and had a ton of fun!
Big thanks to DCP and Olivier Dallaire Dumas for organizing everything and of course our very generous sponsors Whistler Mountain, Summit Lodge, Underground Tunning, Sushi Village and Teppan Village for making to all possible.
We’re already looking forward to next year!
Feb 12th, 2014
Trouble has been hard at work in the lab. Check out some of his new videos he just dumped on us.
Nov 14th, 2013
Well the mountains are opening all over our great earth and we are all topped up with stoke from a busy season of movie premieres. Ready to Shred! The Yes. family got together in Whistler for a good ender before we all start the 2014 snow season. We did some signing and give aways with our friends at The Circle and then headed over to El Furniture Warehouse Resturant/Bar to watch YES.Missions, party and giveaway more love. Here is a few photos from the night. Lets get shredding! photos: Chad Chomlack
Sep 24th, 2013
Peep out the new mix tape by Trouble Andrew. www.livemixtapes.com
Jan 16th, 2013
The Circle – Whistler, BC
There are a lot of snowboard shops out there in the world. What makes your shop different?
WE ARE DIFFERENT BECAUSE I THINK WE LEAD AND NOT FOLLOW.
CONSUMERS ARE CHANGING, WHERE THEY WANT TO SPEND THEIR MONEY, WHO THEY ARE ACTUALLY SUPPORTING, PEOPLE WANT TO SUPPORT AND BE PART OF SOMETHING REAL.
There are also a lot of snowboard brands out there. Why does your shop carry YES?.
WE CARRY YES, BECAUSE THE WHOLE TEAM IS PART OF OUR EXTENDED SNOWBOARDING FAMILY, THEY ARE PART OF THE CIRCLE, AND ALWAYS MAKE SURE TO COME IN AND HANG AT THE STORE WHILE THEY ARE IN TOWN. IT MAKES A BIG DIFFERENCE THAT A CONSUMER KNOWS THAT THEY ALL CARE ABOUT THEIR BRAND THIS MUCH. WE CAN STAND BEHIND THE PRODUCT, IT HELPS THAT TWO OF OUR TEAM RIDERS ON THE TEAM AS WELL, MIKEY PEDERSON AND HELEN SCHETTINI.
What models do you carry and what is the favorite amongst your staff?
WE CARRY EVEYTHING IN THE LINE AND MAKE SURE WE HAVE EVERYTHING IN STOCK, AVAILABLE WELL INTO MARCH, AS OUR SEASON LASTS A LOT LONGER THAN OTHER AREAS. OUR FAVOURITES WOULD BE THE GREATS, PICK YOUR LINE, AND THE BASIC.
How many days does your staff ride in a season? 50-70 days, more if possible, all depends on the roll that staff member plays on our team and current workload.
I WOULD SAY EVERYONE RIDES OVER 70 DAYS A SEASON, SOME OF OUR STAFF HAVE GOTTEN INTO SPLIT BOARDING, AND NOT BUYING SEASONS PASSES TO AVOID THE CROWDS AND GET BACK TO THE SOUL OF OUR SPORT.
Local events your shop is supporting or putting together for this season.
WE HAVE IN STORE SIGNINGS, A FEW UNDERGROUND RAIL EVENTS WITH SOME OF OUR OTHER BRANDS. WE WOULD LOVE TO HAVE THE FINANCIALS TO DO OUR OWN BIG EVENT HERE IN WHISTLER, OR NEAR WITH REAL SPONSORS AND REALLY MAKE IT OUR OWN EVENT FOR ALL THE RIDERS AND COMPANIES WE HAVE BEEN INVOLVED WITH OVER THE YEARS.
Staff Shout Out.
EVERYONE HELPS MAKE THE CIRCLE, THE CIRCLE. ALL THE STAFF, INCLUDING THE STAFF’S FRIENDS AND ALL OF OUR CUSTOMERS HELP KEEP THE STORE REAL.
If you could take your staff on a dream trip, where would it be and why?
CATBOARDING HERE AT POWDER MOUNTAIN, BALDFACE IN NELSON, OR HELI WITH OUR TEAM RIDERS. TO ENJOY THE MOUNTAINS AND SNOW WE HAVE WITH THE PEOPLE WE CARE ABOUT.
Name of shop: THE CIRCLE
Owners: STEVE HARRIS
Number of years in business: 16 YEARS
Number of locations: 2
Jan 7th, 2013
YES. Snowboard is stoked to officially announce Austen Sweetin joining the team.
An all-round freak that can blow minds on rails and urban features one day and send it with the best of them in the backcountry the next, Austen is a welcome addition to the heavy crew of snowboard legends that make up the YES. Family.
Co-owner and aforementioned legend Romain De Marchi states; “I’m really proud and happy to welcome him in the YES. family. Austen’s a perfect fit to our vision of snowboarding and a great rider that will carry our movement in the future to come. Yes.’s time is now.
The vetting process was pretty easy. Approved by Frank April and the owners and a quick reference from Peter Line himself; “Austen’s sick. All around rider and LOVES snowboarding to death, which in my eyes is more important than anything.”
No pressure Austen! – Welcome to the team.
Post Forum interview with Austen on TWS.com http://snowboarding.transworld.net
Austen’s full part in Forum’s Vacation: http://vimeo.com/41063046