The evolution of YES. has been shaped by many things.
By our product, our riders, our customers and our fans. And it should be mentioned, with no shortage of thanks, that some of our biggest fans have been those that took a risk on year one. The shops, reps and distributers that went out on a limb and took a chance on a few punk-ass pros launching a new brand, have stumbled, grown, and evolved along with us.
It’s hard to imagine where we’d be...or even if we’d be, without them.
These people have grown to expect a lot from us, and without hesitation, we put that same pressure of high expectations on ourselves. To remain true to why we started and ignore the noise around us has become a bit of a mantra around here. So for 018 we’ve again applied what we’ve learnt in the past to push the needle forward in our own unique way. Expanding the line only where we felt we could add value to a riders experience, trimming the fat and improving on models that were itching for a makeover.
Each year we’ve looked at where we’re at and have had reason to smile at the progress we made. But just like taking it all in at the top of a line before dropping in: we’re happy to be where we’re at and stoked at where we’re going...
Over the years and more increasingly, YES. has been honorably recognized by industry thought-leaders and various media channels. When you consider that an almost-non-existent ad-budget does nothing to sway or influence these voices, it is with true honor that we appreciate and value these awards. For you the customer it means un-biased, 3rd-party validation that our innovative design theories make a difference on-snow. Adding enjoyment to an already blissful experience, and adding value to whatever board you decide on.
These are just a few of the awards we are most proud of:
ISPO Gold Medal winner – The 20/20 PowderHull
Whitelines Snowboard Shape of the Year – The 20/20
3 years in a row, Whitelines Testers Choice under 350 euro - The Basic
Over 10 Transworld Good Wood Awards
“On a retail level, Yes sit’s in a very unique place. it’s the first of the new generation of rider driven brands to have made that difficult transition from the core market into the general snowboarding mindset, and that, on a product level is something that just can’t be ignored. What this means in real terms, is you have a brand owned and run by active snowboarders, pushing not only to the core, but really driving innovation and technology from entry level all the way through to high end boards. For us as snowboarders, this is something that is really important at a store level, it makes the whole process of presenting Yes boards to our customers a whole lot simpler. People want to buy into brand stories, and if we are being honest, there isn’t a brand story that comes anywhere near the story of Yes.”
“I now know why it’s the leader of the pack in the pow board revolution”.
“YES. is what happens when a community comes together and stands behind the individuals who shape our sport. We opened our doors to them and trusted them to do what they have done, nothing short of inspirational. We love you guys, we are snowboarding.”
“Out of the 400+ boards I’ve tried, I don’t think any other brand has such a wide appeal to our crew and readers as YES. does. Alex makes a good board for nearly every type of, budget, condition, boot size, ability level and riding style. This is why they earn so many favorite nods from The Good Ride.”
“Daring to be different with innovative shapes and technology that works…that is YES! In a snowboard world of spin to win, monster pipes, and park riding that is beyond most snowboarders comprehension or riding level. YES. has showcased another side of snowboarding that gets the average rider excited again about sliding sideways. Log into their site and watch any one of the product tutorials to see why! One glance at a rider making perfect resort carves on a Optimistic or riding more than just powder on the legendary 420 gets us all saying YES. we can ride or do that… Think global and shop local… Say YES. to snowboarding!”