Launch a brand at the bottom of the financial crash with nothing but a burning passion for snowboarding and the lifestyle that surrounds it. Ignore all naysayers that insisted there was no such thing as a post-B shred life, because frankly you know of no other way to live. Don’t read a single business book. Don’t figure out how to make money. Just keep doing what you do and do it on your own terms.
Who are we? Or more importantly, who the hell do we think we are?
It began with 3 young men sharing a passion to elevate what high-performance snowboarding could look like on their own terms. Being some of the first to really push resort-based freestyle moves onto natural terrain and giant features made these men rockstars in their own right. And deservedly so. Perceptions were shattered. Comfort zones removed. Their lives (and ours) would never be the same.
This approach towards product is much of what YES. is. Defining progression and performance on our own terms, has proven to benefit riders of all abilities. (Trickle-down works with design much better than economics.) Yes.’s cultural influences run deep into surf and skate. We learn from surfing’s rich cultural history as much its history of shaping. We have way too many surfboards in our garage for people that live in the mountains and we check the surf forecasts even when we know there is no way we’re getting to the beach. Surfing influences our approach to natural terrain and inspires us to carve our own line on an ever-changing canvas.
And of course, we are all products of skateboarding’s golden age. Skateboarding taught us where to grab, how to spin and that there’s no such thing as a frontside Indy. It defined for us style, attitude and ethos. Our sport has tracked similar booms, busts, exploitations, and finally indifference. And just as skateboarding has done, we’ve weathered it all.
It is this mish mash of influences and experiences that merge into how we define snowboarding. Freestyle, Freeride, Powder, Park - a single label doesn’t do it justice. So follow our lead, and take it from there. Be influenced or be inspired. When you ride a YES. Snowboard, we expect you do it on your own terms.
Over the years and more increasingly, YES. has been honorably recognized by industry thought-leaders and various media channels. When you consider that an almost-non-existent ad-budget does nothing to sway or influence these voices, it is with true honor that we appreciate and value these awards. For you the customer it means un-biased, 3rd-party validation that our innovative design theories make a difference on-snow. Adding enjoyment to an already blissful experience, and adding value to whatever board you decide on.
These are just a few of the awards we are most proud of:
2018/19 Whitelines 100 award for the Basic Decade, Optimistic, PowInc.
Greats Unic & Chi
ISPO Gold Medal winner – The 20/20 PowderHull
Over 10 Transworld Good Wood Awards
Whitelines Snowboard Shape of the Year – The 20/20
3 years in a row, Whitelines Testers Choice under 350 euro - The Basic
“On a retail level, Yes sit’s in a very unique place. it’s the first of the new generation of rider driven brands to have made that difficult transition from the core market into the general snowboarding mindset, and that, on a product level is something that just can’t be ignored. What this means in real terms, is you have a brand owned and run by active snowboarders, pushing not only to the core, but really driving innovation and technology from entry level all the way through to high end boards. For us as snowboarders, this is something that is really important at a store level, it makes the whole process of presenting Yes boards to our customers a whole lot simpler. People want to buy into brand stories, and if we are being honest, there isn’t a brand story that comes anywhere near the story of Yes.”
“I now know why it’s the leader of the pack in the pow board revolution”.
“YES. is what happens when a community comes together and stands behind the individuals who shape our sport. We opened our doors to them and trusted them to do what they have done, nothing short of inspirational. We love you guys, we are snowboarding.”
“Out of the 400+ boards I’ve tried, I don’t think any other brand has such a wide appeal to our crew and readers as YES. does. Alex makes a good board for nearly every type of, budget, condition, boot size, ability level and riding style. This is why they earn so many favorite nods from The Good Ride.”
“Daring to be different with innovative shapes and technology that works…that is YES! In a snowboard world of spin to win, monster pipes, and park riding that is beyond most snowboarders comprehension or riding level. YES. has showcased another side of snowboarding that gets the average rider excited again about sliding sideways. Log into their site and watch any one of the product tutorials to see why! One glance at a rider making perfect resort carves on a Optimistic or riding more than just powder on the legendary 420 gets us all saying YES. we can ride or do that… Think global and shop local… Say YES. to snowboarding!”