year 11 comes with a new sense of maturity and purpose that we enthusiastically embrace.
YES. Established. Solid. Reliable. Leading. Not that any of us are surprised. But there were skeptics that thought a few pros launching a brand in 09’ would not survive when the giants of the industry were scrambling to keep their losses to a minimum. In the midst of a recession, we pushed back against the relentless race-to-the-bottom the establishment had normalized throughout retail world the previous 2 decades. We stayed away from bulk sales strategies, unsustainable margins and the hyperbole being shamelessly peddled in the tech pages. YES. has since day one, focused on delivering real value through design and rider experience that sometimes costs a little more. But you can bet that the material descriptions are honest. The shapes are innovative for a reason. The ride is real and our confidence is simply a result of the same passion we had as groms, growing up and finding our groove.
Over the years and more increasingly, YES. has been honorably recognized by industry thought-leaders and various media channels. When you consider that an almost-non-existent ad-budget does nothing to sway or influence these voices, it is with true honor that we appreciate and value these awards. For you the customer it means un-biased, 3rd-party validation that our innovative design theories make a difference on-snow. Adding enjoyment to an already blissful experience, and adding value to whatever board you decide on.
These are just a few of the awards we are most proud of:
Whitelines Choice Mens Newcomer
Whitelines Choice Mens Powder
2018/19 Whitelines 100 award for the Basic Decade, Optimistic, PowInc.
TWS Good Wood Park
Greats Unic & Chi
TWS Good Wood All-MTN
ISPO Gold Medal
ISPO Gold Medal winner – The 20/20 PowderHull
Transworld Good Wood
Over 10 Transworld Good Wood Awards
Whitelines Shape of the Year
Whitelines Snowboard Shape of the Year – The 20/20
Whitelines Testers Choice
3 years in a row, Whitelines Testers Choice under 350 euro - The Basic
“On a retail level, Yes sit’s in a very unique place. it’s the first of the new generation of rider driven brands to have made that difficult transition from the core market into the general snowboarding mindset, and that, on a product level is something that just can’t be ignored. What this means in real terms, is you have a brand owned and run by active snowboarders, pushing not only to the core, but really driving innovation and technology from entry level all the way through to high end boards. For us as snowboarders, this is something that is really important at a store level, it makes the whole process of presenting Yes boards to our customers a whole lot simpler. People want to buy into brand stories, and if we are being honest, there isn’t a brand story that comes anywhere near the story of Yes.”
– JEREMY SLADEN / TSA / UK
“I now know why it’s the leader of the pack in the pow board revolution”.
– MATT HIGSON / WHITELINES / AFTER RIDING THE YES. 420
“YES. is what happens when a community comes together and stands behind the individuals who shape our sport. We opened our doors to them and trusted them to do what they have done, nothing short of inspirational. We love you guys, we are snowboarding.”
– Steve Harris / The Circle / Whistler, BC.
“Out of the 400+ boards I’ve tried, I don’t think any other brand has such a wide appeal to our crew and readers as YES. does. Alex makes a good board for nearly every type of, budget, condition, boot size, ability level and riding style. This is why they earn so many favorite nods from The Good Ride.”