Nov 20th, 2012

Shop Props: The Boardroom

The Boardroom
Owners: Chris Heise
Number of years in business: 17 Years (2 seasonal + 15 Year round)
Number of locations: 1

YES: There are a lot of snowboard shops out there in the world. What makes your shop different?
BOARDROOM: We are committed to customer service on a level that is uncommon among shops like ours. Whether it be by providing customer boot fitting, sharing knowledge about the latest products or the huge array of innovative and specialty brands not found in every box, mall chain and Costco.

YES: There are also a lot of snowboard brands out there. Why does your shop carry YES?
BOARDROOM: Because YES is doing it right. Building high quality, innovative products that work amazing. Our shop carries YES because it’s a brand owned and operated by snowboarders. The brand is not saturated and over distributed as so many brands end up, killing the vibe.

YES: What models do you carry and what is the favorite amongst your staff?

BOARDROOM: The Basic, Pick Your Line, The Public, The Greats, The Jackpot. The Greats is one of the favorites amongst staff with it’s asym sidecut, camrock and the consistent feel, flex and pop which equates to more board than you would expect at this price point.

YES: How many days does your staff ride in a season?
BOARDROOM: 50-70 days, more if possible, all depends on the roll that staff member plays on our team and current workload.

YES: Local events your shop is supporting or putting together for this season.
BOARDROOM: Huge ass movie premiers including (YES. It’s A Movie II)
Several On-snow demos (10 scheduled between 3 mountains)
Hosting and sponsoring a few comps at a our local mtns.

YES: Any staff shout out?
BOARDROOM: Nate “Kwon” Alseth, TJ “Tijuana” Hughes, Dale “DBowe” Bowens, David “Snoz” Szenasi, Debbie Sager, Lane Smith & Thom “Real Tom” Uecker

YES: If you could take you staff on a dream trip, where would it be and why?
BOARDROOM: Baldface Lodge – Amazing terrain, endless powder shots, over the top Bloody Ceasars and Jeff Pensiero and his talented crew that run the operation.