The Circle – Whistler, BC
There are a lot of snowboard shops out there in the world. What makes your shop different?
WE ARE DIFFERENT BECAUSE I THINK WE LEAD AND NOT FOLLOW.
CONSUMERS ARE CHANGING, WHERE THEY WANT TO SPEND THEIR MONEY, WHO THEY ARE ACTUALLY SUPPORTING, PEOPLE WANT TO SUPPORT AND BE PART OF SOMETHING REAL.
There are also a lot of snowboard brands out there. Why does your shop carry YES?.
WE CARRY YES, BECAUSE THE WHOLE TEAM IS PART OF OUR EXTENDED SNOWBOARDING FAMILY, THEY ARE PART OF THE CIRCLE, AND ALWAYS MAKE SURE TO COME IN AND HANG AT THE STORE WHILE THEY ARE IN TOWN. IT MAKES A BIG DIFFERENCE THAT A CONSUMER KNOWS THAT THEY ALL CARE ABOUT THEIR BRAND THIS MUCH. WE CAN STAND BEHIND THE PRODUCT, IT HELPS THAT TWO OF OUR TEAM RIDERS ON THE TEAM AS WELL, MIKEY PEDERSON AND HELEN SCHETTINI.
What models do you carry and what is the favorite amongst your staff?
WE CARRY EVEYTHING IN THE LINE AND MAKE SURE WE HAVE EVERYTHING IN STOCK, AVAILABLE WELL INTO MARCH, AS OUR SEASON LASTS A LOT LONGER THAN OTHER AREAS. OUR FAVOURITES WOULD BE THE GREATS, PICK YOUR LINE, AND THE BASIC.
How many days does your staff ride in a season? 50-70 days, more if possible, all depends on the roll that staff member plays on our team and current workload.
I WOULD SAY EVERYONE RIDES OVER 70 DAYS A SEASON, SOME OF OUR STAFF HAVE GOTTEN INTO SPLIT BOARDING, AND NOT BUYING SEASONS PASSES TO AVOID THE CROWDS AND GET BACK TO THE SOUL OF OUR SPORT.
Local events your shop is supporting or putting together for this season.
WE HAVE IN STORE SIGNINGS, A FEW UNDERGROUND RAIL EVENTS WITH SOME OF OUR OTHER BRANDS. WE WOULD LOVE TO HAVE THE FINANCIALS TO DO OUR OWN BIG EVENT HERE IN WHISTLER, OR NEAR WITH REAL SPONSORS AND REALLY MAKE IT OUR OWN EVENT FOR ALL THE RIDERS AND COMPANIES WE HAVE BEEN INVOLVED WITH OVER THE YEARS.
Staff Shout Out.
EVERYONE HELPS MAKE THE CIRCLE, THE CIRCLE. ALL THE STAFF, INCLUDING THE STAFF’S FRIENDS AND ALL OF OUR CUSTOMERS HELP KEEP THE STORE REAL.
If you could take your staff on a dream trip, where would it be and why?
CATBOARDING HERE AT POWDER MOUNTAIN, BALDFACE IN NELSON, OR HELI WITH OUR TEAM RIDERS. TO ENJOY THE MOUNTAINS AND SNOW WE HAVE WITH THE PEOPLE WE CARE ABOUT.
Name of shop: THE CIRCLE
Owners: STEVE HARRIS
Number of years in business: 16 YEARS
Number of locations: 2